JAPAN APP GROWTH PARTNER
Win Japan.Grow like a business, not just a campaign.
From localization and ASO to paid UA and measurement, StandArrow helps global apps and games launch, scale, and monetize in Japan — as one integrated team.
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Supporting growth for companies across categories
About
StandArrow is a fractional CMO team for app and digital service growth.
We work alongside your business as a hands-on growth partner, not a detached agency.
Our team brings together independent marketing professionals who connect strategy, execution, and analysis to the outcomes that matter: acquisition, monetization, and sustainable business growth.
About StandArrow →
StandArrow's three support phases
- Marketing Strategy Design (Strategy): Goal & KPI Design, Target Definition, Channel Strategy
- Digital Marketing Support (Execution): Paid Media, ASO, Influencer Marketing, Creative Production
- Data Consulting & Infrastructure (Analysis): Measurement, Behavior Analysis, MMM, Reporting
Service
Services
Japan Market Entry / Localization
Translation alone doesn't win in Japan.
We adapt your store listings, in-app text, and creatives to Japanese language, culture, and search behavior — so your app feels local from day one.
- ・Japanese store listing and ASO
- ・In-app UI and text localization
- ・Cultural review of creatives and messaging
- ・Japan market and competitor research
Marketing Consulting / Growth Strategy
Design the growth system before spending the budget.
We start from your business goals, then define the strategy, KPIs, target users, and channel mix needed to make marketing accountable to growth.
- ・Marketing goal and KPI design
- ・Target customer definition
- ・Advertising strategy and channel mix optimization
Digital Marketing / Growth Execution
Acquire, test, optimize, and scale.
From paid media and ASO to affiliate, creative, and influencer initiatives, we run data-driven growth programs across the channels that matter.
- ・Performance advertising: Meta / Google / TikTok / X, etc.
- ・Affiliate advertising
- ・App Store Optimization: ASO
- ・Creative production and testing
- ・Influencer marketing
Data Consulting / Measurement Infrastructure
Make performance visible. Turn data into the next move.
We help build the measurement and reporting foundation needed for better decisions, then use performance data to shape the next stage of growth.
- ・Advertising performance measurement using GA4 and MMP tools
- ・User behavior analysis and improvement recommendations
- ・Marketing Mix Modeling: MMM analysis
- ・Dashboard development and reporting
Service details
Work
Case Studies
Transportation App
App Case Study: Making awareness measurable — how CV Path analysis showed TVer CTV contributing approximately 7.5x more than smartphone placements
Recruitment Service
Web Case Study: Cutting Meta Ads CPA by 90% through 120+ creative tests for a recruitment service
Point-Rewards App
App Case Study: Reducing CPI by 32% with UGC-style video in a highly competitive rewards app market
Live Commerce Service
TikTok Shop Case Study: Achieving 67x ROI with a fast-moving launch strategy and rapid test-and-learn execution
Apps Across Multiple Categories
App Case Study: From a 70% CPA reduction to nearly 2x ROAS — Apple Ads optimization patterns by business model
Financial App
App Case Study: Using CTV advertising to achieve efficient CPA while visualizing the impact of TV commercials
Feature
Why StandArrow
We are not here simply to run ads.
We are here to help grow the business.
StandArrow works as part of your team, thinking from the business side and connecting marketing decisions to growth outcomes.
Awareness alone is not enough. Acquisition alone is not enough.
We design and execute marketing as one connected growth journey, from awareness and user acquisition to in-app growth and monetization.
StandArrow works across domestic and international ad networks to recommend the media, channels, and tools that fit your goals.
As a TikTok Platinum Partner and The Trade Desk agency partner, we maintain strong relationships with major platforms.
We are not locked into a single channel. We choose the approach that best fits your market, growth stage, and performance targets.
Partner
Partners
TikTok for Business SMB Agency Advantage Program
StandArrow earned Platinum status in the TikTok for Business SMB Agency Advantage Program for the July–September 2025 period.
The Trade Desk Agency Partner
We run campaigns through The Trade Desk, a DSP that enables omnichannel advertising from brand building to performance marketing.
Redbox Mobile’s Only Partner in Japan
StandArrow is the only partner in Japan for Astra, Redbox Mobile’s Apple Ads optimization tool. Drawing on our own operational experience with Astra, we support clients from implementation through day-to-day use.
X (formerly Twitter) Certified Agency
As a certified X agency, we run campaigns on the X platform spanning brand awareness through acquisition.
Flow
Getting Started
Step 1
Inquiry
Contact us through the inquiry form.
Step 2
Free Growth Consultation
We will discuss your goals, challenges, current marketing activity, and growth priorities.
Step 3
Custom Proposal
We will propose a plan tailored to your situation, objectives, and growth opportunities.
Step 4
Agreement and Onboarding
Once the proposal is approved, we finalize the agreement and prepare to launch the project.
Column
Marketing Column
StandArrow earns the Agency Partner badge in the TikTok Marketing Partners program
StandArrow to speak on Japan-market growth at MAU Vegas 2026, one of the world’s largest app marketing conferences
Logo and icon renewal announcement
The multi-store era is coming to both iOS and Android: how Japan’s new smartphone law may change app store strategy
How will Japan’s new smartphone law change app marketing? What marketers need to know
ASO fundamentals: character limits and keyword optimization for iOS and Android
What are TikTok Search Ads Campaigns? How they work, how to set them up, and how to use them effectively
StandArrow awarded Platinum status, the highest rank in the TikTok for Business SMB Agency Advantage Program
Where do Apple Ads, formerly Apple Search Ads, appear?
Co-hosted an ASO webinar with AppTweak
Press release published
Published a guest post on AppTweak's blog
Company
Company Overview
- Company Name
- StandArrow, Inc.
- Representative
- Tatsuya Eguchi, President and CEO
- Established
- 2014
- Address
- Totosui Building 3F, 6-22-4 Tsukiji, Chuo-ku, Tokyo, Japan
- Business Activities
- Advertising agency business / Marketing consulting / Distribution of advertising tools and SaaS products
Please fill out the form below to get in touch.
We typically respond within 3 business days.