Ad Strategy & Performance Advertising

From 70% Lower CPA to 2x ROAS: Apple Ads Optimization Patterns That Work, by Business Model

Making TV Commercial Performance Visible with CTV Ads: How We Reached Network-Ad-Level CPA

What CV Path Analysis Revealed: Why CTV (TVer) Contributes 7.5x More Conversions Than Smartphones

How We Cut Meta Ads CPA to One-Tenth: The Full Story of Testing 120 Creatives

How Fast PDCA Delivered 67x ROI on TikTok Shop

32% Lower CPI: A UGC-Style Video Creative Strategy for Winning in Competitive App Markets