Ad Strategy & Performance Advertising

Strategy built from your business goals, from design through results-driven operation, end to end.

Overview

We start by drawing the blueprint for business growth, working backward from your management goals. From KPI design and targeting to channel selection, operation and improvement, we design the whole advertising picture beyond channel-level tuning, and connect it to business results.

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Results

Track record

CPA ▼90%Cut the cost per application for a recruitment service by about half (Meta Ads, before and after our support began)
ROI 67倍Maximized sales with TikTok Shop ads
CPI ▼32%Reduced the cost per app install by creating and using UGC-style video creatives (before and after the program began)

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Challenges

Common challenges

Challenge
CPA went down, but sales and paid conversions didn't grow
Our approach
We work backward from your business KPIs and optimize at deeper points such as sign-ups, purchases and ROAS.
Challenge
We have a report for each channel, but can't decide where to put more budget
Our approach
With cross-channel reporting and channel-neutral optimization, we decide how to allocate your overall investment.
Challenge
We can't find a winning creative pattern
Our approach
We run creative production and testing at speed to identify winning patterns (one case cut CPA by 90% through 120+ tests).
Challenge
We ran video and CTV, but can't see their contribution, so we can't decide whether to continue
Our approach
We visualize the path to conversion and show how awareness campaigns contribute.

What sets us apart

01
Designed from your KPIs
Judge by business results, not CPA
We look beyond CPA to retention and ROAS to decide how to allocate investment.
1. Install
2. Sign-up
3. Purchase
4. Retention
02
The right channel mix
Pick the mix that fits your goals, not one channel
We choose among domestic and international channels to fit your goals and growth stage.
- Meta
- Google
- TikTok
- X
- The Trade Desk
- Transit ads
- ChatGPT
03
Fast test-and-learn cycles
Keep testing until we find the winning pattern
We keep testing creatives and delivery settings, and refine continuously.
1. Hypothesis
2. Delivery
3. Test
4. Improve

Scope

Scope of support

01
Design
- Ad strategy and KPI design
- Target audience strategy design
- Recommended budget allocation
02
Execution
- Performance ads (Meta / Google / TikTok / X, etc.)
- Programmatic advertising with The Trade Desk (CTV, audio, DOOH, display, and more)
- Offline initiatives such as transit and taxi advertising
03
Verify & improve
- Creative production and testing
- Measurement, analysis and reporting

Results feed back into the next design. We keep the cycle turning.

Let's find the right approach for your goals, together.

Partner

Partners

TikTok for Business SMB Agency Advantage Program

StandArrow earned Platinum status in the TikTok for Business SMB Agency Advantage Program for the July–September 2025 period.

The Trade Desk Agency Partner

We run campaigns through The Trade Desk, a DSP that enables omnichannel advertising from brand building to performance marketing.

Redbox Mobile’s Only Partner in Japan

StandArrow is the only partner in Japan for Astra, Redbox Mobile’s Apple Ads optimization tool. Drawing on our own operational experience with Astra, we support clients from implementation through day-to-day use.

X (formerly Twitter) Certified Agency

As a certified X agency, we run campaigns on the X platform spanning brand awareness through acquisition.

Pick Up：App Growth

Advertising built for app user acquisition and revenue growth

Through app marketing, StandArrow has helped companies across many industries reach their goals. We support you end to end, from marketing strategy and executing user acquisition to building the measurement setup, around business outcomes such as sign-ups, revenue and retention, not just installs.

Optimize beyond installs
We optimize delivery toward metrics close to your business KGI, such as sign-ups, purchases and ROAS. Rather than judging by the results of individual ad channels, we judge results by metrics shared with your business goals.
Apple Ads and ASO, working together
We apply high-converting keywords found in Apple Ads to ASO, and let ASO improvements strengthen Apple Ads bids, raising rankings on competitor keywords while protecting your own brand keywords.
Apple Ads automation with Astra
As the exclusive reseller in Japan, we run campaigns with Astra, which automatically optimizes bids and keywords to improve CPA and ROAS.
Growing acquisition through channel partnerships
We work with each channel, including TikTok, Meta and Google, as an agency partner, and improve results by using the latest insights to run tests quickly.
Global and Japan market expansion
We run ads and ASO in multiple languages, adapted to each market, and support global apps entering the Japanese market.
Combining online and offline
We run programs that combine offline initiatives such as transit and taxi advertising.

We have a broad track record, from user acquisition support around app launch to growing apps with millions of downloads a year.

Pick Up：The Trade Desk

Reach every touchpoint with The Trade Desk

StandArrow is an agency partner of The Trade Desk. Using this DSP (demand-side platform), which connects with ad inventory and data partners around the world, we deliver your ads across TV, audio, out-of-home and the web, matched to your goals.

CTV and OTT
We deliver video ads on TV screens and smartphones through streaming services such as TVer, ABEMA TV and Netflix. Conversion results can be measured.
Audio
We reach users on the move or at work through audio inventory such as Spotify and radiko.
DOOH
We extend reach by placing ads on digital signage outdoors, indoors, on trains and in commercial facilities.
Display and video
Connecting with ad inventory worldwide, we reach a wide range of placements on the open internet, such as news sites and apps.
Data-driven targeting
Using partner data such as purchase, travel and location data, we target people rather than placements.
Measurement and reporting
We visualize CPA by time of day, region and frequency, and the path to conversion, to keep optimizing delivery.

It is a platform dedicated to ad buying with no inventory of its own, which makes unbiased, fair media buying possible.

Process

How we work

STEP 01
Discovery and KPI design
We learn your business goals and design the KPIs that advertising should track.
STEP 02
Strategy and channel design
We design the media and budget allocation to fit your target audience and growth stage.
STEP 03
Operation and creative testing
We run campaigns and creative production and testing at speed.
STEP 04
Measurement and improvement
We measure and report results, then propose the next actions.

Let's find the right approach for your goals, together.

FAQ

Frequently asked questions

Which ad channels do you support?

We support performance ads on Meta, Google, TikTok and X, affiliate advertising, programmatic delivery with The Trade Desk (CTV, audio, DOOH, display and more), and offline initiatives such as transit advertising. From this wide range of options, we propose the best solution for you.

Can non-app businesses use this service?

Yes. We have extensive experience running programs for recruitment services, e-commerce (TikTok Shop), lifestyle services, and campaign PR for food and consumer goods manufacturers. We have particular strength in app user acquisition and revenue growth, and we are also skilled at user acquisition that combines web and apps.

Which metrics do you use to judge results?

Beyond CPA, we look at business outcomes such as retention and ROAS to decide how to allocate investment. For apps, we optimize by event, such as sign-ups and purchases.

Can you also produce creatives?

Yes, we handle both production and testing, including UGC-style videos, iterating to find winning patterns.

Other Services

Other services

Let's talk about your growth.

Tell us about your challenges and goals. We'll propose what fits.

Ad Strategy & Performance Advertising

Overview

Track record

Related articles

Common challenges

What sets us apart

Judge by business results, not CPA

Pick the mix that fits your goals, not one channel

Keep testing until we find the winning pattern

Scope of support

Design

Execution

Verify & improve