AIO / AEO (AI Search Optimization)
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Overview
Overview
AIO (AI Optimization) is the work of helping generative AI such as ChatGPT, Gemini and Claude understand and recommend your service accurately.
StandArrow measures the answers of the major AI systems, identifies where you are not recommended and why, and supports you from improvement through to measuring the effect.
AIO is also called AI search optimization, GEO (Generative Engine Optimization) or LLMO (Large Language Model Optimization). AEO (Answer Engine Optimization) is the part of it that aims to have you recommended directly as the answer to a question.
We also design AIO and AEO together with advertising on ChatGPT, working backward from your business goals, as one path to acquisition rather than separate efforts.
Challenges
Common challenges
- Challenge
We don't know how AI search describes our company and products
- Challenge
Search traffic is changing, and our existing tactics are no longer enough to acquire users
- Challenge
We can't see how our SEO and ASO work connects to discovery through AI
- Challenge
We don't know why AI doesn't recommend us, or where to start improving
Strengths
What sets us apart
Designing visibility in AI search
From an initial audit, we shape how your information is structured so AI systems can cite and recommend it.
Optimization and ads, together
We treat AIO, AEO and advertising as one path to acquisition, not separate efforts.
Measure, then improve
We define exposure, traffic and conversion metrics, and keep testing and refining.
Scope
Scope of support
We support you end to end: from measuring AI answers, through making improvements, to confirming the effect.
Audit and diagnosis of AI search presence
We put the questions your users are likely to ask to the major generative AI systems, and quantify how you and your competitors are described.
- Measured across multiple AI systems
- Questions designed for each stage of consideration
- Repeated runs, to account for variation in answers
- Identifying the sources AI refers to
- Reviewing how well your information is prepared
You receiveMeasurement report
AIO / AEO planning and execution
Targeting the questions where you are missing out, we prepare information that AI can understand correctly and recommend.
- Building an improvement plan
- Preparing app store and official site information
- Preparing FAQs and structured data
- Addressing the external information AI refers to
You receiveImprovement plan and execution of the measures
Combined execution with advertising and media initiatives
By addressing ChatGPT ads and other advertising at the same time, you get bigger results in a shorter period.
- Align your AIO and AEO improvements with the messaging and delivery of your ads
- Apply the messages and phrasing that worked in ads to your AIO and AEO measures
- Run ChatGPT ads and other advertising and media initiatives in parallel
- Measure how AI describes you before and after advertising and media initiatives
You receiveAn execution plan connected with advertising and media initiatives
Measurement and reporting
Before and after each measure, we measure again under the same conditions and confirm the change.
- Re-measure with the same questions and conditions
- Set metrics and track them
- Report by AI system
- Propose the next steps
You receiveRegular reports
Let's find the right approach for your goals, together.
Contact us →Process
How we work
- STEP 01
Discovery
We learn about your business goals, competitors and the situations you want to be found in.
- STEP 02
Measurement and audit
We design the questions, measure across multiple AI systems and review how well your information is prepared.
- STEP 03
Improvement proposal
We report the measurement results and present an improvement plan.
DeliverablesMeasurement report, improvement plan
- STEP 04
Execution
We prepare your store, site and FAQ, address external information, and run advertising.
- STEP 05
Re-measurement and improvement
We measure again under the same conditions and report the change.
DeliverablesRegular reports
Let's find the right approach for your goals, together.
Contact us →FAQ
Frequently asked questions
What is the difference between AIO, AEO, GEO and LLMO?
All of these refer to work that helps generative AI understand and recommend your information accurately. AIO, GEO and LLMO are used almost interchangeably for optimization toward generative AI in general. AEO is the part of it aimed at being recommended directly as the answer to a question.
Do we need to work on this separately from SEO and ASO? Can we still ask for help if we already do SEO or ASO in-house?
Yes. The information you prepare for SEO and ASO also forms the base for AI search. We build on what you already do and support the part that structures it so AI can cite it more easily.
Which AI systems do you cover?
We cover the major generative AI systems, including ChatGPT, Gemini and Claude. The services recommended and the sources referred to differ greatly between AI systems, so we report results for each one separately. We decide which AI systems to target together with you, based on your user base.
What specific measures do you carry out?
Based on the questions where you are rarely recommended, we carry out measures such as: restructuring your app store description so that the service and its audience are clear; preparing FAQs that answer in the phrasing users actually use, and structured data, on your official site; checking how you appear, and how current the information is, in the comparison and roundup articles AI refers to, and proposing how to respond; and supporting the publication of accurate information on review and Q&A sites.
Does AI give the same answer every time to the same question?
No. Even for the same question, the services recommended change by day and by phrasing. We therefore ask each question multiple times and judge by the trend, never by a single result.
How often do you measure?
After measuring the current state first, we measure again under the same conditions before and after each measure to confirm the change. For ongoing support, we recommend regular measurement about once a month. Because AI answers vary by day, we judge by multiple measurements rather than a single result.
If AI specifications change, do the results change too?
Yes. The arrival of new models or changes in specifications can change results significantly. We measure regularly and revisit the measures as things change.
How long does it take to see results?
It depends on the measure. Revisions to app store descriptions and your official site tend to be reflected relatively quickly, while work on the external articles AI refers to can take longer. We measure before and after each measure and proceed while confirming the change.
What does the free diagnosis tell us?
It shows what you need to be recommended in AI search and the exposure and traffic opportunities you are missing.
Let's talk about your growth.
Tell us about your challenges and goals. We'll propose what fits.