AIO for Apps (AI Search Optimization)

ASO is the work of improving how your app appears in store search results and on the store page. AIO is the work of helping generative AI such as ChatGPT and Gemini understand and recommend your app accurately. AI refers not only to the store page but also to your official site and external information, so what you prepare for ASO becomes a base for AIO, while other information also needs attention. If you already work on ASO, you can build on those results.

All of these refer to work that helps generative AI understand and recommend your information accurately. AIO, GEO and LLMO are used almost interchangeably for optimization toward generative AI in general. AEO is the part of it aimed at being recommended directly as the answer to a question.

For a game app with in-app purchases, there is a case where downloads via ChatGPT increased after the iOS store listing was improved (see the track record above). Results differ by app and category, though. We first measure how AI describes your app today, and then decide the measures.

Yes, we cover both. We decide which to start with together with you, based on your business situation.

We cover the major generative AI systems, including ChatGPT, Gemini and Claude. The apps recommended and the sources referred to differ greatly between AI systems, so we report results for each one separately. We decide which AI systems to target together with you, based on your app's user base.

Based on the questions where your app is rarely recommended, we carry out measures such as: restructuring your store description so that what the app does and who it is for are clear; preparing FAQs that answer in the phrasing users actually use, and structured data, on your official site; checking how you appear, and how current the information is, in the comparison and roundup articles AI refers to, and proposing how to respond; and supporting the publication of accurate information on review and Q&A sites.

No. Even for the same question, the apps recommended change by day and by phrasing. We therefore ask each question multiple times and judge by the trend, never by a single result.

After measuring the current state first, we measure again under the same conditions before and after each measure to confirm the change. For ongoing support, we recommend regular measurement about once a month. Because AI answers vary by day, we judge by multiple measurements rather than a single result.

Yes. The arrival of new models or changes in specifications can change results significantly. We measure regularly and revisit the measures as things change.

It depends on the measure. Revisions to your store description and official site tend to be reflected relatively quickly, while work on the external articles AI refers to can take longer. We measure before and after each measure and proceed while confirming the change.

We provide a simple AIO score (0–100) free of charge. The score is the average, across ChatGPT, Gemini and Claude, of how often your app appears in answers to questions that do not include its name. We calculate competitors the same way and show the gap from their average, along with your appearance rate for each AI. As a supplement, you can also see examples of questions where competing apps are recommended but your app does not appear. We share the results in a meeting of about 30 minutes and answer your questions. We do not provide a detailed report. Detailed root-cause analysis and the improvement plan are part of our support.