JAContact

Services

ASO (App Store Optimization)

Sharpen how your app is found in the store, with data.

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Overview

Overview

We continuously test and refine keywords, store listings and creatives to raise search ranking and conversion rate in the app stores, connecting ASO with paid campaigns to improve acquisition efficiency.

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Results

Track record

  • +360%Monthly downloads from search
  • 圏外 → 1位Ranking for the app's key keyword
  • 国際カンファレンス登壇Speaking on behalf of Japanese companies at one of the world's largest app marketing conferences
  • 10カ国以上の市場に対応ASO delivered by a multinational team

Keyword ranking improvements

Search ranking changes from before our support to after a set period of ASO (app and keyword names are withheld).

Rewards app

After one year of ASO

  • 圏外2位
  • 圏外3位
  • 14位5位
  • 7位2位
  • 圏外14位
  • 圏外29位

Lifestyle app

Three years of continuous ASO (year 2 to year 3)

  • 圏外3位
  • 圏外1位
  • 圏外5位
  • 4位1位
  • 3位1位
  • 16位6位

Most clicks in search results go to the top three apps, so we aim for the top three on key keywords.

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Apple Ads × ASO

A virtuous cycle where ads and ASO strengthen each other

Some keywords are hard to lift with ASO alone. Designing ASO together with Apple Ads lets us push rankings up.

  1. 01

    Find keywords with Apple Ads

    We run ads to find the keywords that convert best.

  2. 02

    Reflect them in ASO metadata

    We apply those keywords to your title, subtitle and other metadata.

  3. 03

    Organic ranking rises

    Combined with ads, rankings on competitor keywords rise and organic downloads grow.

  4. 04

    Ad bidding gets easier

    A better store page raises efficiency and lowers ad cost, while ads protect your own brand keywords.

We keep this cycle turning, continuously.

Challenges

Common challenges

  • Challenge

    Installs from search are stagnating

    Target keywords are chosen by rule of thumb rather than by search volume and what competitors win.

    Our approach

    We analyze over 1,000 keywords, including those that you and your competitors win and high-potential ones, and propose the best metadata.

  • Challenge

    Keyword and metadata design is trial and error, and results are unclear

    There is no set testing period or process, so it's unclear what worked.

    Our approach

    With a six-month roadmap, we plan the initial keyword setup, testing, expansion of focus keywords and a review.

  • Challenge

    Store creatives aren't tested enough

    Visitors to the store page aren't being converted into downloads.

    Our approach

    We raise conversion rate by A/B testing screenshots and using Custom Product Pages.

  • Challenge

    We run advertising and ASO separately and don't know how to connect them

    Competitor keywords are hard to lift with ASO alone, and ASO can't protect your own brand keywords.

    Our approach

    We design Apple Ads and ASO together, raising rankings while protecting your brand keywords.

Strengths

What sets us apart

01

Keyword design and refinement

We choose target keywords based on search volume and the competitive landscape.

02

Optimized store listings

We test and improve titles, descriptions, screenshots and more.

03

Connected to paid campaigns

We combine paid and organic efforts to raise acquisition efficiency.

Scope

Scope of support

  • Keyword research and design
  • Store listing improvement
  • Custom Product Pages (CPP)
  • Ranking and conversion analysis

Let's find the right approach for your goals, together.

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Process

How we work

  1. STEP 01

    Diagnosis

    We review keywords, rankings, store listings and competitors to identify issues.

    DeliverablesASO diagnosis report (current rankings, competitor keywords, room for improvement)

  2. STEP 02

    Planning

    We plan target keywords and the approach to metadata and Custom Product Pages.

    DeliverablesKeyword selection and metadata proposal

  3. STEP 03

    Execution and testing

    We improve your listing and run A/B tests on creatives.

    DeliverablesUpdated store listing and A/B test results

  4. STEP 04

    Measurement and improvement

    We analyze ranking and conversion, and keep improving together with paid campaigns.

    DeliverablesMonthly report (download summary, your and competitors' metrics, keywords being strengthened, additional keywords, metadata proposals). We recommend monthly updates for iOS and every two months for Android

Let's find the right approach for your goals, together.

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FAQ

Frequently asked questions

How long does it take for ASO to show results?

Confirming results takes several months, including the time the algorithm needs to learn. Our ASO can start from a single round, and continuous improvement makes it more effective. Its effects last, raising your baseline of downloads as a long-term asset.

Do you support both iOS and Android?

Yes. We recommend updating iOS monthly and Android every two months.

Can we start without running Apple Ads?

Yes. However, competitor brand keywords are hard to lift with ASO alone, so we propose combining it with Apple Ads where needed.

Can we eventually run it in-house?

Yes. With in-house operation as a future goal, we share our analysis together with the logic behind our ASO.

Do you support app stores outside Japan?

Yes. We work in multiple languages and have run programs in Korea, Taiwan, the US, Australia and Europe, including English translation of metadata.

Other Services

Other services

Let's talk about your growth.

Tell us about your challenges and goals. We'll propose what fits.

Contact us →