Japan Market Entry Localization

Launch and grow in Japan, localized from day one.

Overview

We help global apps and games enter the Japanese market, from market research and localization to launch marketing and measurement, as one integrated team.

Translation alone doesn't win in Japan. We adapt your store listings, in-app text and creatives to Japanese language, culture and search behavior, so your app feels local from day one.

From market and competitor research to the Japanese store listing and ASO, in-app localization and a cultural review of your creatives and messaging, we support your entry into Japan as one integrated team.

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Challenges

Common challenges

Challenge
We translated our app into Japanese, but installs in Japan aren't growing
Challenge
We don't know how Japanese users search or what they base their choices on
Challenge
We don't have a team that knows the Japanese market well
Challenge
We haven't fully grasped Japan's app store and advertising landscape

Strengths

What sets us apart

Localization beyond translation

We adapt store listings, creatives and messaging to how Japanese users search, decide and pay.

Market-entry strategy

We define target segments, positioning and channel mix based on the realities of the Japanese market.

From launch to growth, as one team

We connect ASO, paid acquisition and measurement so launch results turn into sustained growth.

Scope

Scope of support

Japan market research and competitive analysis
Localization of store listings, creatives and landing pages
Launch marketing: ASO and paid user acquisition
Measurement, reporting and ongoing optimization

Let's find the right approach for your goals, together.

Process

How we work

STEP 01
Market and competitor research
We study the Japanese market and your competitors, and define your entry approach.
STEP 02
Localization
We adapt store listings, in-app UI and text, and creatives for Japan.
STEP 03
Launch marketing
We run the launch with a Japanese store listing, ASO and advertising.
STEP 04
Measure and improve
We measure results and keep improving based on how Japanese users respond.

Let's find the right approach for your goals, together.

Results

Track record

Other Services

Other services

Let's talk about your growth.

Tell us about your challenges and goals. We'll propose what fits.